Martini Racing

Martini Racing

When sponsored by the Italian firm Martini & Rossi, a distillery in Turin that makes Martini vermouth, several motor racing teams compete under the moniker Martini Racing. Count Metello Rossi di Montelera of Martini & Rossi established the Martini International Club in 1958, which marked the start of Martini’s sponsoring program.(Source: ) The race cars…

When sponsored by the Italian firm Martini & Rossi, a distillery in Turin that makes Martini vermouth, several motor racing teams compete under the moniker Martini Racing. Count Metello Rossi di Montelera of Martini & Rossi established the Martini International Club in 1958, which marked the start of Martini’s sponsoring program.(Source: ) The race cars are identified by their characteristic red, light blue, and dark blue stripes on white, red, or silver background automobiles. The Lancia Delta HF Integrale is the vehicle type that Martini Racing has won the most championships with.

Sports car racingSports car racing

Martini’s inaugural sponsorship scheme used two Alfa Romeo Giulietta SZ Coda Troncas at the Daytona 3 Hours in 1962. The cars’ front quarter panels simply said “Martini & Rossi Racing Team” rather than any Martini stickers or insignia.

Sports car racingSports car racing

Paul Goppert, head of media and public relations for Martini Germany, and his close friend Hans Dieter Dechent, an endurance racer who owned an Opel dealership in Saarbrücken, Germany, were the two main players at the beginning of Martini Racing’s epic journey.
For the first time, non-racing advertisements could be placed on the bodywork of race vehicles at the beginning of 1968. Paul requested Hans Dieter for some stickers to put on his car in return for some overalls and other such gear.

Then, in April 1968, Martini stickers started to show up on the Porsche 910 that Robert Huhn, an executive manager of the German airline, was racing for Scuderia Lufthansa Racing Team.

Due to Dechent’s desire to race the new vehicle as soon as possible, 910-023 made its debut on April 28 at the Eberbach Hill Climb in its silver livery, complete with Martini stickers and front Lufthansa colors. Then, on May 5 (Nr. 10), the same automobile showed up in the Dijon-Longvic GP.Finished second, narrowly behind the Matra-Ford 630. Renewing its second place at the Paris Grand Prix on May 12 (Nr 26), it became well-known at the 1000 km of the Nürburgring on May 19 (Nr 24). Later, on July 21, 1968, it failed to finish in a little event at the Hockenheimring (Nr 13).
In order to support the factory effort, Martini Racing was then established and entered two Porsche 907 in several sports car events in 1969.

Martini rose to fame in the 1970s as a result of his sponsorship of the works Porsche 917, which took home the 1971.4 Hours of Le Mans championship. In addition to winning numerous races for the factory Porsche team in the 1970s with the RSR Turbo, 935, and 936, the Martini Porsche vehicles also took home Le Mans victories in 1976 and 1977 with the Porsche 936. Martini sponsored the works team exclusively at Le Mans in 1978 and Joest Racing exclusively at Le Mans in 1980.
With the Group 5 Lancia Monte Carlo, Group 6 Lancia LC1, and Group C Lancia LC2, Martini Racing assisted the Italian Lancia effort in sports car racing in 1981. Michele Alboreto, Teo Fabi, and Riccardo Patrese were among the modern Formula One racers in the works Lancia Martini drivers lineup. The partnership persisted until the 24 Hours of Le Mans in 1986, but by then Lancia had become more heavily involved in rallying. Following that, Martini Racing only participated in a few races for sports cars, spending three seasons driving Gianni Giudici’s Picchio in the FIA Sportscar Championship.

Formula One

When Tecno, an Italian team, joined Martini Racing in 1972, the two became involved in Formula One. However, disagreements between Rossi and the team owners over technical and sporting directions, resulted in an uncompetitive car and Martini withdrew its support to the program after an unsuccessful 1972 and 1973 season.*4

Formula One

In 1975, Martini made a full comeback, supporting Bernie Ecclestone’s Brabham team.(6) The original color scheme for the Cosworth-powered Brabham BT44B in 1975 included the Martini colors on a white backdrop. During the 1976 and 1977 seasons, the Alfa Romeo flat-V12 powered Brabham BT45 and Brabham BT45B were used; the Martini colors were displayed on a red rosso corsa background.(7) The team’s drivers during this period included Carlos Reutemann, Carlos Pace, Hans-Joachim Stuck, and John Watson tempo.

The Martini sponsorship was transferred to Team Lotus for the 1979 campaign.10] Despite fielding drivers Mario Andretti and Carlos Reutemann and owning the 1978 championship-winning Lotus 79, the Martini Lotus association failed to secure a single victory, and Martini withdrew from Formula One once more at the end of the season.

Following a protracted absence from the category, the Italian company made a small cameo as a sponsor of Scuderia Ferrari in 2006.11]

Beginning with the 2014 season, Williams Grand Prix Engineering announced a partnership with Martini. Martini continued to sponsor Williams Grand Prix Engineering into the following seasons: 2015, 2016, 2017, and 2018. After the 2018 season, this partnership came to an end.

Rallying

S4 Lancia Lancia.

Porsche, the dependable brand, accepted the first rally challenge from a Lancia Delta Integrale HF 16V driven at the 2018 Rally Moritz Costa Brava Martini. Porsche returned to the World Rally Championship in 1978, competing in the Safari Rally with a 911 SC driven by Björn Waldegård and Vic Preston Jr. After this one-time entry, in which Preston finished second and Waldegård finished fourth, the project was abandoned.

Martini Racing

In 1980, Martini Racing sponsored a rally team for the second time, starting with Luigi Racing (Belgium) in a BMW 323i E21 Group 2. Previously, Luigi Racing drove a BMW 3.0 Coupé CSL to victory in the European Touring Car Championship. Timo Mäkinen and Hermes Delbar have driven the 323i.in.
In 1982, Martini Racing signed with the works Lancia team and began sponsoring the brand-new Group B Lancia 037, driven by Attilio Bettega and Markku Alen, much like they had done the year before with sports cars. One of Lancia Martini’s longest-running collaborations in the World Rally Championship ended at the conclusion of the 1992 season. Several cars, such as the Group B Delta S4 and Group A Delta Integrale, won championships and races under the drivers of Juha Kankkunen, Bruno Saby, Massimo Biasion, and Didier Auriol. The WRC Drivers’ title was won by the Martini Lancia cars in 1987 and 1991 with Kankkunen, 1988 and 1989 with Biasion, and the Constructors’ title was won by the 037 in 1983.
1987–1992, with the Group A Delta.

Martini reappeared in the following years, but with a scaled-down sponsorship program limited to the Italian Rally Championship, which Martini Racing driver Gianfranco Cunico won with a Jolly Club Ford Escort Cosworth from 1994 to 1996.

Starting in 1999, Martini made a full-time comeback to the World Rally Championship, this time with Ford Motor Company’s M-Sport World Rally Team. The Fords with the Martini livery won multiple races, but they never took home the championship, thanks to drivers like Carlos Sainz, Colin McRae, and Markko Märtin. At the end of 2002, this arrangement came to an end.

Touring car racing

The Italian company sponsored the works Alfa Romeo 155 in the Italian Touring Car Championship, which the team dominated, with championship winner Nicola Larini. This was a prelude to a bigger prize, most specifically the DTM, the German-based touring car series, although the Martini Alfa Romeo connection didn’t materialize until 1995 and by then the Alfas (driven by Larini and Alessandro Nannini, both former Formula One drivers) weren’t as competitive.

Targa Florio

Martini was the sponsor of the 911 Carrera RSR that took first place in the Targa.

Powerboats

Martini Racing sponsored the Dry Martini boats of Carlo Bonomi and Cesare Fiorio in the Powerboat World Championship from 1973 to 1975. In 1973 and 1974, the team won the titles back-to-back. The Martini boat’s peak average speed at the time was 66.9 mph. In 1978, Martini made a comeback to offshore racing by supporting Guido Niccolai’s boats, which won the European championship in 1979 and 1981. Jonathan Sainsbury is a Dorset-based furniture designer who currently owns and races the 35-foot Cigarette that Carlo Bonomi commissioned.

In order to support reigning champion Renato Molinari, Martini Racing entered the Formula 1 Powerboat World Championship in 1982. Molinari lost the championship by one point, but he went on to win the next two seasons.

Martini returned to offshore racing in 1987, this time witha powerboat with Lancia-Ferrari engines, designed by Molinari. Following two unsatisfactory seasons, Molinari shifted to a new catamaran model with Lamborghini engines. Molinari and Martini both gave up powerboat racing at the end of 1989.

At the Cowes Offshore Classic in 2014, the Vector-Martini team, consisting of Peter Dredge, Simon Powell, and Mal Crease, finished over four nautical miles ahead of their closest competitor.In The same Dredge, Powell, and Crease team—along with newcomer David Gandy—won the race the following year, finishing more than 19 minutes ahead of the second-place team.In

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